19th November '08
FitFlop win 'Most Innovative Product Concept' award!
We're proud to announce that on November 15th FitFlop received a plaque of recognition for being the 'Most Innovative Product Concept' at this year's Beauty, Health and Wellness Show held in Cebu City in The Philippines. It's great news, and shows just how much of an impact FitFlop's footwear is having all over the world. We're over the moon!
18th November '08
Winter style 'Billow' start to hit stores!
Towards the tail end of last week we started to get our first feedback on our winter styles and I'm pleased to say it's be overwhelmingly positive!
Comments include:
"I've been wearing my Fitflop billows for a week and they are like walking on little warm clouds! All my friends think I'm on commission because I really think everyone should wear them! My bum and thighs are more muscular and the pains in my feet have gone since I started wearing my fitlops - I'm so happy I can have the comfort in the winter too!"
Helen Reynolds
"My Billows also arrived early, and i haven't taken them off since. Just before they arrived i was starting to get pain in my calfes. I also noticed that my bottom had gone south (sorry fot he detail). I do walk faster when i'm wearing them, its like they mould to my foot. I do believe that this ingenious invention actually works and i genuinely believe i will never look back to the normal shoe. Thank you"
Cassie Bennett
"Finally I got the billow, it's really warm and comfortable. You won't feel any pain with it on all day long, especially when you are on a shopping trip. Thanks, Fitflop"
Anita Kot
"My Billow Fitflops have arrived sooner than expected. I am thrilled with them, back to comfort again, and so cosy and warm. I can walk miles and my posture improves too. Thank you."
Gail Edwards
Thanks so much for the feedback, everyone!
23rd October '08
Pre-orders of winter FitFlop styles go through the roof!
Wow. You guys asked for winter styles, we designed them, and boy have you responded. Pre-sales of The Gogh and The Billow are rocketing along so we highly recommend you place your order quickly before they run out!
6th October '08
FitFlop awarded APMA Seal of Approval!
We did it! The APMA Board of Trustees accepted the recommendation of the Podiatric Seals Committee that the Seal of Acceptance be awarded to the men’s, women’s and kid’s FitFlops!
The APMA (The American Podiatric Medical Association) Seal of Acceptance/Approval Program recognises products which have been found beneficial to foot health and of significant value when used in a consistently applied program of daily foot care and regular professional treatment. Find out more by clicking here!
Needless to say we're over the moon!
1st October '08
Shock Jock Scott stars on Dr Fitness & The Fat Guy's radio show!
Our MD, Scott, was a recent guest on Dr Fitness & The Fat Guy's exercise themed online radio show. Click the below link to hear Scott's explanation of the where the FitFlop magic comes from and how we plan to achieve world comfort!
19th September '08
FitFlops Autumn/Winter styles on their way!
In early December (sorry, but muscle-toning midsole perfecting engineering takes time), we will be happily introducing THE GOGH. (a clog named after Vincent Van, and our own kind of masterpiece) and THE BILLOW (our first ever double-faced shearling indoor-outdoor slipper/convertiboot, named after the cloud that's most like it, because it makes you feel like you're walking on one).
If you're currently feeling either cold feet (because despite the plunging temperature you refuse to wear any other shoe) or a return from all of those pre-FitFlop aches and pains, run now to the shop you got your FitFlops from and get on their waiting list!
(Word has it that blissworld.com and victoriahealth.com will be accepting pre-orders, if you are interested. Supply will be limited this season, so if you love the look of them, and love how FitFlops make you feel, we'd suggest signing up now, before they've all been sold.)
