9th August '07
FitFlops on AOL
On an AOL blog, one FitFlop wearer reported the following results: I bought my fitflops end of May. I wore them exclusively thru three countries for 15 days. My feet were the only ones in the group that did not hurt. I lost 7lbs. My legs look great. I need a winter fitflop! Help me!
Note to blogger from FitFlop Headquarters in London: We’re working on the winter version, and apologize in advance for not having it ready for this season. In the meantime, be like a rain-weathered Londoner and wear your FitFlops with socks!
2nd August '07
FitFlops are fab, according to AOL
As seen on AOL Stylelist, August 2, 2007:
FitFlop: Fact or Fiction?
26th July '07
FitFlops in Newsweek
FitFlop appear in Newsweek as the must-have product of Summer 2007. (As any news article would be, the review is congratulatory mixed with suspicious. At FitFlop HQ, however, we’re still really proud to have built a shoe that so many people are excited about walking around in.)
22nd July '07
US SITE LOVES FITFLOPS!
As seen on www.edgenewyork.com:
Fit Flops : Workout While You Walk
by PJ Gach
EDGE New York City Contributor
Sunday Jul 22, 2007
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They look like an ordinary pair of flip flops. They fit like an ordinary pair of flip flops. But that’s where the similarities end. Fit Flops ($45) look like your standard flip flops, but the’re designed to give you a workout every time you take a step. (And yes, each pair comes with a warning about over exertion.) Dreamed-up by Marcia Kilgore- the woman behind Bliss Spas- and designed by Podiatric Biomechanist Dr. Dave Cook and Darren James of the Centre for Human Performance at South Bank University London, Fit Flops were created to work your core, gluteus maximus (AKA: ass), thighs, and calves. Oh- and they relieve back pain too!
read the full story
